About

Grace the Brand

we built Grace with the belief that fashion should belong to everyone, yet feel deeply personal, like a form of self-expression.

Made for you, with Grace

Every piece we design is meant to comfort you — to warm you, to flatter you, and remind you that you deserve to feel good in you own skin.

Our Why?

Grace began the day Aliaa realized she had spent almost a year not finding a piece made for her body, her taste or her confidence. It was painful kind of invisibility—when everyone is included except for you.

so,

she chose to create what the industry kept ignoring: clothing made with care, comfort, and dignity for every woman. And in that journey, she finally got to live a small dream— wearing matching pieces with her best friend, in clothes that finally felt like home.

Inclusivity at core

We celebrate every body. Every size. Every woman.

A brand built on heart.

Our brand is a reminder that you are cared for and you are worthy of feeling loved in what you wear.

Not here to follow trends here to honor you

Our pieces are made for real women, real bodies and real lives.